Ayan Akbar — Product Designer
TikTok · Enterprise Ad Platform
ReimaginingCampaign Creation
An agentic approach to ad strategy — shifting the enterprise ad-tech paradigm from manual campaign setup to goal-driven, AI-orchestrated strategy.
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Simplicity is about subtracting the obvious and adding the meaningful.The Laws of Simplicity, John Maeda
Hi, I’m Ayan — and this principle has guided every product I’ve shipped.
Thirteen years across advertising platforms, spatial computing, and AI systems have taught me that the best interfaces disappear — they simply feel right. I’ve shaped growth tools at Meta, redesigned retail at Walmart, and now build agentic AI experiences at TikTok.
What carries across every one of those rooms is the same instinct: slow down, look closely, and build the version that respects the person on the other end of the screen.
THINGS I LOVE
HikingCooking3D PrintingPhotography
